Insight:
Olam employees share one common trait - a desire to nurture, grow and sustain. It’s why they do what they do.
Idea:
We invited employees to direct this desire towards growing and sustaining Olam’s global community by connecting and sharing knowledge on Olam’s new internal communications platform, Olam Connect.
Due to the pandemic of 2020, Olam Connect became even more vital. To celebrate their first year with the platform, we collaborated with employees across the globe to create a celebration video.
Our 3 key artists championed the Xchange, creating bespoke artwork in their signature style for the platform
Meet the Mentor films featured our artists, uncovering their inspiration and process using the ASUS laptops.
Additional artists were commissioned to create artworks that highlighted specific features of the new 'Creator Range' of laptops
The campaign culminated in a virtual launch inside a virtual art gallery populated by open sourced artworks.
People aren’t personas or statistics. We’re all a unique blend of desires and passions. We are many people, all rolled into one.
The MINI Countryman’s almost limitless personalisation options allows drivers to express their many sides. All they need to decide is “who will I be today?”
Singapore, 2017
How do you sell ad space on a platform that specialises in entertainment? By turning selling into entertainment through a trashy celebrity reality show.
Celebrity House is a show about product endorsement, paid for by sponsor brands. Celebs pit their wits and white smiles in challenges to win endorsement deals.
2020 EOFY sales. Everyone was stuck at home and Acer needed a way to drive sales of the Swift 5 laptop in Harvey Norman.
Everyone was dealing with tough working conditions. We could help, and have fun along the way. Through a social contest we set out to find, and fix up, the home office in most need of saving.
The campaign generated over 1,500 entries in 2 weeks and more than $1.8 million in sales with the Swift 5 selling out at Harvey Norman.
Insight:
Logistics is an intricate dance of a million moving parts and people. One misstep can mean costly delays, or worse. A keen eye watching every “step” is essential.
Idea:
Computer Visions utilises CCTV and AI to monitor, predict and avoid issues before they arise. To communicate these benefits, we positioned the tech as a choreographer, controlling the dance of logistics precision.
Insight:
From retail to hotels and automotive, Jardines Matheson is one of the world’s largest holding companies. This diversity of sectors however created disparate “tribes” within the group. Bringing them together required a platform they could all share and own equally.
Idea:
We developed a distinct visual identity for the platform that captured it’s purpose to inspire employees across the group to create, share and learn, together.
DXC conducted a series of 4 survey “pulses” into the impacts of Covid on ANZ enterprises, and their investment in technology to overcome the pandemic. We were tasked with leveraging the findings of this survey to drive awareness and new customer acquisition.
The campaign kicked off with a teaser video on social to drive awareness around DXC’s survey. Bold, stirring imagery and statements captured the tone of the times.
Each “Pulse” focused on a different point of the IT transformation journey and was released in 2 weeks intervals to target relevant businesses at each stage.
Social teasers and micrographics pushed our audience to the microsite to enter their details in order to receive infographics outlining the key findings from each pulse and the full report.
This enabled DXC to build a database of potential customers.
Insight:
Revolutionising the global logistics industry, somewhat ironically, requires out of the box thinking.
Idea:
To encourage thinkers and tinkerers to submit their inventions and innovations to DHL’s innovation warehouse initiative, we depicted out of the box thinking on DHL’s iconic yellow box.
Insight:
Ericsson might be turning 130 years old in Australia but with each passing decade, their passion, and drive to be the first has never diminished.
Idea:
We invited our industry audience to discover Ericsson’s past, present and future - decades of firsts and barriers broken - to celebrate Ericsson’s impact in Australia and commitment to the nation’s future.
A podcast produced for Ericsson Australia about the intersection of technology, culture etc. Hosted by Sarah Goss, Head of Innovation at Ericsson, the podcast brings together experts and disruptors in the tech space to discuss the impact of technology on our society.
Insight:
Singapore’s youth want to make an impact in their career but are reluctant to join one of the nation’s most impactful industries, maritime, because they viewed it as a sector that’s only offers careers onboard ships or at the port.
Idea:
To educate fresh graduates and encourage them to pursue careers in maritime, we developed a campaign that tapped into their desire to make an impact, offering them a career purpose quiz that linked them to unexpected career paths.
Comic books dramatised (and exaggerated) real life adventures in maritime to inspire our youth audience.
Content films featured eight passionate people, and their eight unique careers paths in the maritime industry.
