Our 3 key artists championed the Xchange, creating bespoke artwork in their signature style for the platform
Meet the Mentor films featured our artists, uncovering their inspiration and process using the ASUS laptops.
Additional artists were commissioned to create artworks that highlighted specific features of the new 'Creator Range' of laptops
The campaign culminated in a virtual launch inside a virtual art gallery populated by open sourced artworks.
Insight:
From retail to hotels and automotive, Jardines Matheson is one of the world’s largest holding companies. This diversity of sectors however created disparate “tribes” within the group. Bringing them together required a platform they could all share and own equally.
Idea:
We developed a distinct visual identity for the platform that captured it’s purpose to inspire employees across the group to create, share and learn, together.
Insight:
Olam employees share one common trait - a desire to nurture, grow and sustain. It’s why they do what they do.
Idea:
We invited employees to direct this desire towards growing and sustaining Olam’s global community by connecting and sharing knowledge on Olam’s new internal communications platform, Olam Connect.
Due to the pandemic of 2020, Olam Connect became even more vital. To celebrate their first year with the platform, we collaborated with employees across the globe to create a celebration video.
Standard Chartered required a brand positioning and visual identity for their new financial service offering plug-and-play digital financial solutions.
Insight:
The Australian solar market is competitive but relatively new. Consumers understand the benefits but are unsure which installer to trust.
Idea:
Based on this insight, we developed the brand positioning and visual identity for Clipsal Solar, leveraging Clipsal’s trusted heritage to set the brand apart in a market of unknown names.
Insight:
All banks for the most part are trustworthy. They have the regulations, checks and balances and oversight. But when it comes to banking, there’s something more important that money, numbers and return on investment; simple trust between bank and customer. These series of stories highlight the trust that Maybank and its customers share.
Insight:
Ericsson might be turning 130 years old in Australia but with each passing decade, their passion, and drive to be the first has never diminished.
Idea:
We invited our industry audience to discover Ericsson’s past, present and future - decades of firsts and barriers broken - to celebrate Ericsson’s impact in Australia and commitment to the nation’s future.
A podcast produced for Ericsson Australia about the intersection of technology, culture etc. Hosted by Sarah Goss, Head of Innovation at Ericsson, the podcast brings together experts and disruptors in the tech space to discuss the impact of technology on our society.
Insight:
Singapore’s youth want to make an impact in their career but are reluctant to join one of the nation’s most impactful industries, maritime, because they viewed it as a sector that’s only offers careers onboard ships or at the port.
Idea:
To educate fresh graduates and encourage them to pursue careers in maritime, we developed a campaign that tapped into their desire to make an impact, offering them a career purpose quiz that linked them to unexpected career paths.
Comic books dramatised (and exaggerated) real life adventures in maritime to inspire our youth audience.
Content films featured eight passionate people, and their eight unique careers paths in the maritime industry.
Singapore, 2018
Insight:
Life is filled with unique moments worth raising a glass to, and not just the usual ones - from small moments to the most important milestones, every moment is worth celebrating to the fullest.
Idea:
We created a campaign positioning Kronenbourg for all the moments in life worth celebrating by encouraging drinkers to share their ‘raise a glass’ moment, and cheers to life.
Insight:
People who lose their eyesight lose more than just their vision, they lose every memory and moment they don’t see.
Idea:
To encourage donations we created an emotive campaign that highlighted this insight, capturing the last clear memory of people who’s vision has deteriorated.
Insight:
Logistics is an intricate dance of a million moving parts and people. One misstep can mean costly delays, or worse. A keen eye watching every “step” is essential.
Idea:
Computer Visions utilises CCTV and AI to monitor, predict and avoid issues before they arise. To communicate these benefits, we positioned the tech as a choreographer, controlling the dance of logistics precision.
Insight:
Revolutionising the global logistics industry, somewhat ironically, requires out of the box thinking.
Idea:
To encourage thinkers and tinkerers to submit their inventions and innovations to DHL’s innovation warehouse initiative, we depicted out of the box thinking on DHL’s iconic yellow box.
Insight:
STEM subjects are typically seen as a high school endeavour but primary school students are very capable of understanding basic STEM concepts, if they are explained in a way that aligns with their interests.
Idea:
We created a series of cartoon characters to represent STEM disciplines. These characters, each with their own unique powers and personalities where used to explain simple STEM concepts to students.
Digital Edge is one of Asia’s largest homegrown datacenter operations, geared up and ready to empower the future of Asia.
